Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
An experience in vibe coding my way to a useful web app, and thoughts and advice around what that means.
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.
One of the main jobs of the CMO is to ensure your teams have the "headspace" needed to be creative, strategic, and innovative.
Being fluent in disruption is the new expected norm for marketing leaders. Welcome to DisruptedCMO!