Artificial Intelligence
Growth marketing is being fundamentally reshaped by AI, perhaps more than any other group of marketing functions. The marketing leaders who win will be the ones who harness that shift without losing what makes growth work in the first place.
Projects
Sharing a new project: EduSignal - The K-12 District Intelligence Platform
Disruption-Fluent Marketing
Between vision and operations sits a crucial gap. Someone needs to create the conditions where new ideas can actually take root.
Artificial Intelligence
Product marketing is both ripe for AI adoption yet undeniably human. Successful leaders will be the ones that learn to navigate that tension.
Artificial Intelligence
The brands and marketers who successfully navigate the tension of AI efficiencies and genuine human brand authenticity will be the winners in 2026.
DFM Assessment
The Disruption-Fluency Self-Assessment, a fast way to gain insight into where your team stands on the Disruption-Fluent Marketing Framework.
DFM Assessment
Why your marketing organization keeps getting surprised by change, and how to build the radar you need.
DFM Assessment
Why your organization lurches between bureaucratic rigidity and chaotic adaptiveness, and how to find productive balance.
DFM Assessment
Why great marketing ideas keep dying in execution, and how to build an organization that can actually move.
DFM Assessment
Why your investments in Agile, market intelligence, and leadership development may be operating at a fraction of their potential, and what to do about it.
Disruption-Fluent Marketing
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
Artificial Intelligence
What does "AI-First" actually mean for a marketing organization, and is that what CMO's should be striving for?