Disruption-Fluent Marketing
A practical framework for marketing leaders
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.
Take the Disruption-Fluency Self-Assessment!
5-10 minutes, 20 questions, custom results and helpful content emailed and available for download.
This framework introduces a leadership and organizational approach that helps Chief Marketing Officers and other marketing leaders build teams designed to succeed in today's world of seemingly constant disruption and change.
It's based on my practical experience as a 3x CMO, hard-won learnings in operational roles, and the synthesis of three complimentary bodies of knowledge: Complexity Leadership Theory, transformational leadership, and Agile Marketing.
Get the paper: Disruption-Fluent Marketing
A Framework for Leading Through Complexity
in the Age of Constant Change
The full whitepaper explores the theoretical foundations, practical applications, and implementation considerations for building a disruption-fluent marketing organization. It includes:
- The research and theory behind the framework, and how it applies to leading the complex adaptive system that is a modern marketing organization
- The central role transformational leadership plays in creating the cultural conditions necessary for change
- How Agile Marketing serves as the operational foundation for day-to-day execution in times of disruptive change
- A detailed breakdown of the Four Dimensions of the framework, including a note on assessment criteria, and how they form a virtous cycle
- A sample 6-month implementation roadmap for a disruption-fluency organizational journey
- Considerations by type of disruption (technological, regulatory, cultural, competitive, organizational)
A brief, 10-minute online self-evaluation to help marketing organizational leaders understand how disruption-fluent their teams and leadership approaches are, what their strongest dimension is, and where they have the most room for growth - along with helpful content on addressing your specific critical constraint.
Note this is not a scientific survey, but a quick leader self-assessment to hopefully spark some reflection.
It's a perfect first diagnostic step towards a full Disruption-Fluency Team Audit
With just a few hours total time commitment from your team - 1:1 interviews with your senior leaders + a brief survey for your whole team - you'll receive a detailed report of your disruption-fluency scores against each dimension of the framework and concrete suggestions on how to take the next step. Launching in early 2026.
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Kevin Briody
Kevin Briody
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Kevin Briody