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Disruption-Fluent Marketing
Primary posts about my core thesis: Disruption-Fluent Marketing as a blueprint for creating a highly agile, responsive marketing organization.
Artificial Intelligence
AI-Intentional, Not AI-First, is the Mindset for Winning Teams
Why the most effective marketing leaders are adopting a people-first, outcomes-focused approach to AI.
Mar 26, 2026
Disruption-Fluent Marketing
Why CMO 90-Day Onboarding Advice Missed the Mark
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wron...
Mar 17, 2026
Disruption-Fluent Marketing
What Would an MBA-Level Class in Disruption Look Like?
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What m...
Mar 10, 2026
Artificial Intelligence
The New Marketing Function for Your Organization
Why it's past time to think about a marketing AI orchestration as something new, different, and separate from existing s...
Feb 17, 2026
Disruption-Fluent Marketing
How CMOs Can Model Adaptive Leadership
Adaptive leadership is the emergent, creative problem-solving that occurs when teams confront novel challenges. It's cen...
Feb 12, 2026
Disruption-Fluent Marketing
Enabling Leadership: The Most Critical and Yet Overlooked Kind
Between vision and operations sits a crucial gap. Someone needs to create the conditions where new ideas can actually ta...
Feb 1, 2026
Disruption-Fluent Marketing
The Four Dimensions of Disruption Fluency
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubr...
Jan 6, 2026
Disruption-Fluent Marketing
Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in prac...
Dec 11, 2025
Artificial Intelligence
Preparing for the AI “Counter-Disruption”
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major for...
Dec 3, 2025
Disruption-Fluent Marketing
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than con...
Nov 25, 2025
Disruption-Fluent Marketing
How AI is Disrupting Your Agency Relationships
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and...
Nov 19, 2025
Disruption-Fluent Marketing
Harness Productive Tension to Fuel Marketing Innovation
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving...
Nov 8, 2025
Disruption-Fluent Marketing
Beyond Resilience: Why Marketing Leaders Need Disruption Fluency Now
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous chan...
Nov 5, 2025
CMO
The Critical Need for Creative Headspace
One of the main jobs of the CMO is to ensure your teams have the "headspace" needed to be creative, strategic, and innov...
Oct 27, 2025
CMO
Disruption is the New CMO Reality
Being fluent in disruption is the new expected norm for marketing leaders. Welcome to DisruptedCMO!
Oct 15, 2025