Disruption-Fluent Marketing
Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Artificial Intelligence
Preparing for the AI “Counter-Disruption”
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Disruption-Fluent Marketing
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
Disruption-Fluent Marketing
How AI is Disrupting Your Agency Relationships
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
Disruption-Fluent Marketing
Harness Productive Tension to Fuel Marketing Innovation
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Disruption-Fluent Marketing
Beyond Resilience: Why Marketing Leaders Need Disruption Fluency Now
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.