Critical Constraints: Cultural Readiness is the Foundation
Why your investments in Agile, market intelligence, and leadership development may be operating at a fraction of their potential, and what to do about it.
[This post is helpful reading on its own, so feel free to read on, however it's intended for anyone who completed the Disruption-Fluency Self-Assessment. I encourage you to start there.]
If you've assessed your marketing organization's disruption fluency and Cultural Readiness came back as your lowest-scoring dimension, you're facing a sobering reality: all your other investments are likely underperforming.
Cultural Readiness isn't just one dimension among many: it's the foundation upon which everything else rests.
You can have the most sophisticated sensing and marketing intelligence systems, the most agile and flexible operational processes, and the most capable leaders. But if your team doesn't feel safe to speak up, experiment, fail, and learn openly, none of it may matter when it comes to successfully navigating disruption.
What Cultural Readiness Actually Means
In the Disruption-Fluent Marketing framework, Cultural Readiness is defined as "the human foundation that makes everything else possible." It comprises four interconnected sub-dimensions:
