Loading...
The Disruption-Fluency Team Audit
A diagnostic assessment for marketing organizations navigating change
What It Is
The Disruption-Fluency Team Audit is a consulting engagement designed to give marketing leaders a clear, data-informed picture of their organization's ability to navigate disruption. It evaluates your team across the four dimensions of the Disruption-Fluent Marketing framework — Leadership Tension, Operational Agility, Sensing & Learning, and Cultural Readiness — and identifies the critical constraints holding your organization back.
How It Works
1
Leadership Interviews
Structured 1:1 interviews with your senior marketing leaders (typically 3-5 conversations, 45-60 minutes each). These conversations explore how leadership tensions are managed, where adaptive work emerges, and how the team navigates change.
2
Team Survey
A confidential survey distributed to your broader marketing team, measuring perceptions across all four dimensions. Takes 10-15 minutes to complete. Results are aggregated — individual responses are never shared.
3
Analysis & Report
Interview transcripts and survey data are analyzed against the DFM maturity model. You receive a detailed report with dimension-level scores, identified patterns, your critical constraint, and a recommended path forward.
What You Get
- Disruption-fluency scores across all four dimensions (1-5 maturity scale)
- Identification of your critical constraint — the dimension most limiting organizational capability
- Pattern analysis from leadership interviews highlighting themes and tensions
- Concrete recommendations and a phased improvement roadmap
- Executive summary suitable for sharing with your leadership team
Example Deliverables
Your Disruption Fluency Profile with overall score and dimension breakdown
Detailed dimension scores with interpretations and recommendations
Who It's For
The audit is designed for CMOs and senior marketing leaders at mid-to-large organizations who sense their team could be more responsive to change but aren't sure where to focus. It's especially valuable during leadership transitions, organizational restructurings, or periods of significant market disruption.
Interested? Let's Talk
Reach out to discuss whether the Disruption-Fluency Audit is right for your organization.