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Exploring marketing leadership, disruption, and the forces reshaping our profession.
Creating my own personal AI-fueled wiki as the ultimate research partner.
An understanding of sales is fundamental to all marketers, both at the start and throughout their careers. I'd argue it...
AI is remarkable at getting projects from 0-to-90% quickly, but the final 10%, the “last mile,” is where the real and in...
Distinguishing between true resistance to the tech and the application of hard-won human judgement that helps you avoid...
Too many marketing orgs brag about being "data-driven" when they should focus on being "insights-driven," where applied...
For marketing leaders, it's not about finding balance between short-term results and long-term building; it's about harn...
Why the most effective marketing leaders are adopting a people-first, outcomes-focused approach to AI.

CMO180: Your second brain for the most consequential 180 days of your career
Even CMO's who understand that their onboarding window is a real-time diagnostic and not simply a functional checklist s...
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wron...
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What m...
Why a formal humanities education combined with AI fluency may be the ideal skillset for the coming Age of AI.